About / Meet Ashlee

Meet Ashlee — the human behind Celebration Warehouse

Hi friend! I'm Ashlee Falco — the founder, color-tester, glitter-curator, and full-time crafter behind Celebration Warehouse. My husband Matt and I run this whole thing out of our warehouse on the coast of Myrtle Beach, South Carolina, and we ship every order ourselves.

Ashlee Falco, founder of Celebration Warehouse

The short version

  • Founder of Celebration Warehouse — the home of shed-free glitter cardstock and the largest selection of solid-core smooth cardstock online
  • YouTuber with a craft-tutorial channel of 100,000+ subscribers, where I test cardstock, cutting machines, and craft supplies on camera so you don't have to guess
  • Multi-six-figure Etsy seller — I built and ran an Etsy shop to six figures before launching the cardstock company, which is why I obsess over crafter-friendly product details
  • Husband-and-wife team — Matt packs every order in our warehouse, I run the product, content, and customer side

Why we started Celebration Warehouse

I've been a crafter my whole life. When I started selling cake toppers, signs, and party decor on Etsy, I kept running into the same problem: every glitter cardstock I bought sheds. Sparkle on the cake, sparkle on the customer's hands, sparkle everywhere in my Cricut. The big-box options weren't any better, and the "premium" brand-name cardstock cost a fortune for paper that still flashed white on every cut.

So I went looking for a better source. I tested over a hundred suppliers, ran every weight on a Cricut Maker and a Glowforge, and finally found two manufacturers — one for shed-free 250 gsm glitter, one for true solid-core smooth — who could deliver the quality I needed at a price that didn't punish hobbyists. That's the cardstock you'll find in this store.

Why "shed-free" actually matters

This is the question I get most on YouTube. "Shed-free" isn't marketing — it's a real manufacturing difference. Most glitter cardstock is surface-coated: glitter glued onto a paper backing. The second your cutting blade hits it, the glitter starts coming off. By the end of an afternoon of crafting, your work surface looks like a kindergarten classroom and your Cricut Maker is full of sparkle.

Our glitter is sealed into the sheet. You can cut it, score it, fold it, and run it through any cutting machine without sparkle going where you don't want it. I tested this on camera over a hundred times before I'd put the Celebration Warehouse name on a single pack.

What I obsess over

  • Color accuracy. The pink you see on screen should be the pink in the box. We're known for the most accurate online color rendering in the cardstock category — and the swatchbook fixes any remaining mystery.
  • Cutting performance. Every weight we sell, I personally test on Cricut Joy, Cricut Explore, Cricut Maker, Silhouette Cameo, Glowforge, and xTool before it goes into the catalog.
  • Crafter-friendly specs. Real product details — actual gsm and lb weights, what the paper does on tight cuts, what it looks like in photographs — not vague "high-quality cardstock" copy.
  • Ship time. Matt packs every order from our Myrtle Beach warehouse with care. White boxes, tracking, and protective packaging on every shipment.

Find me on YouTube & socials

If you want to see the cardstock in action — and pick up dozens of project ideas while you're at it — my YouTube channel is the easiest place to start:

How to get in touch

If you have a question about an order, a custom request, a wholesale inquiry, or you just want to say hi — email us at help@celebrationwarehouse.com or use our contact page. I read every message, and Matt or I will get back to you the same business day.

— Ashlee